MEET BHARAT

In his 36 years in marketing and advertising, for 18 of which he was based in Dubai, Bangkok and London, Bharat has been central to the success of many a national, regional and global brand.

His track record is rich with brand positioning and repositioning successes. 

• In 2003-04, based in Bangkok as Lowe’s Regional Director on Unilever for Asia Pacific, Bharat led the highly successful Asian interpretation and deployment of Unilever’s global premium detergent positioning Dirt Is Good.
  

• In 2005-06, Bharat was Lowe’s Global Team Leader partnering Unilever in reshaping a small four-country Asian brand Clear into a global challenger to P&G’s Head & Shoulders, putting it on the road to being another proud member of Unilever’s stable of billion dollar brands.
  

• In 2009-10, as Global Team Leader on Unilever’s Hair Category at JWT based in London, Bharat led the global re-launch of Sunsilk putting the brand back on the path to growth in 60+ countries.
  

• In 2011-13, as Global Brand Director of airtel based in New Delhi, Bharat orchestrated the resurgence of the airtel brand through a youth targeted repositioning and breakthrough campaigns such as Har Friend Zaroori Hain and Jo Mera Hai, Wo Tera Hai.

Through Bharat Bambawale & Associates, which he founded in 2013, Bharat’s focus is on branded customer journeys. We put engagement, differentiation and value into each stage of the journey to give special meaning and connection to our clients’ brands across audiences.