Brand Strategy often responds to new opportunities, changes in environment or new events in a brand’s life. It consists of a set of ideas, choices and actions across the many P’s of modern-day marketing that help a brand to overcome an immediate business problem or enhance medium and long term brand success.

The core of BB&A’s strategy work is designing and communicating a differentiated customer experience to create brand value. The emphasis is on creating a distinct and sharply etched identity for the brand, giving it a powerful connection with a well-defined audience for a relationship that is unique and not substitutable.

Our customized strategy solutions create brand value typically around three time lines:

Immediate Impact Solutions:

• Customer Personas

• Communication Strategy & Architecture

• Digital Strategy

Medium-Term Solutions:

• Brand Architecture

• Brand Equity Enhancement

• Social Business Strategy

Long-Term Solutions:

• Brand Financial Value

• Transformation of brand-business models

• Future-preparedness strategies